Graphic Designer Redesigns Rx Drug Bottles

Have you ever had trouble finding your pills in a sea of orange-colored prescription bottles whose labels are obscured by the round, narrow shape of its container? That should no longer be a problem with prescriptions filled at Target, thanks to designer Deborah Adler's innovative new prescription bottle and label design.

Adler sought to find a solution to the problem of how difficult prescription bottle labels can be to read. She redesigned a pill bottle that has a flatter, wider surface that provides enough space to read its label without having to turn the bottle. The name of the person for whom the prescription is intended, the instructions, and type of drug are all easy to read. Adler's new prescription bottle and label puts and end to searching and squinting to read the often cluttered labels of traditional pill bottles.

Graphic Design School

Adler redesigned the prescription bottle as part of her design school master's thesis. Graphic design school can also prepare you for a career in advertising firms, graphic design firms, multidisciplinary design firms, and a variety of nonprofit and for-profit organizations. During graphic design school you'll learn practical skills as well as key principles of design that promote better communication.

Graphic design programs vary in length. Some are two-year professional schools while others last four years and result in a bachelor's degree in graphic design. Like Adler, you can pursue graduate study in design, though a graduate degree is not necessary for most graphic design careers. If you wish to teach design or pursue a career with a prestigious design firm, you might consider graduate study in design.

You can view Adler's work with Target in New York this fall--maybe there you can start thinking about how you can make the world safer and easier through a graphic design career.

Sources:
Design on Drugs. BusinessWeekOnline.