Lead Generation for Graphic Design Pros

Finding Paying Customers
If you're a freelance graphic designer or the principal of a small firm, you might find it hard to find potential clients who'll pay for your work. In fact, the failure to find targeted, paying leads is one of the main reasons why graphic design careers end suddenly. The simple fact is, the first obstacle you must overcome is knowing where to look for work. After all, if you're a newbie of your design firm isn't well-known, clients aren't going to come to you. You have to go to them. Here's how:

• Mailing Lists. The most expensive way to find targeted leads is to buy them from a mailing list provider. Sources like Info USA will sell you a block of leads in the particular business specialty that you prefer.
• Industry Publications.Another way to advertise your business is to place ads in industry publications. For example, Advertising Age is the Bible for marketing and ad pros who need web and print design services.
• Internet Research. One of the least used, but often most rewarding, method of finding clients is to surf the net looking for companies who might need your services. Send them an e-mail or give them a call to qualify them.

Avoid these Lead-Generation Pitfalls
Keep in mind that it will take some time for your graphic design career to feel the effects of your lead-generating efforts. It won't happen overnight. And it also helps to avoid the mistakes of past professionals when launching a new campaign.

• Impersonal. Each e-mail you send should be addressed to an actual name in the company if possible. Impersonal contacts typically have low conversion rates.
• SPAMMING. Sending out mass e-mails to prospective clients without their permission is SPAM, and it's against the law.
• Being Lazy. You should contact potential customers on a daily basis. Tasking even one day off will eventually leave a hole in your work schedule.

The bottom line is that by following these proven techniques, you'll increase the scope and size of your business and vault your graphic design career to new heights.

Quick Tip: Continuing your education to keep your graphic design skills sharp can make the difference between snagging a great client and losing one. Browse our directory of graphic design schools to find classes near you!