Graphic Design Tutorial: Ingredients for Creating the Best Web Site Design

by Kelly Richardson
kelly.richardson@graphicdesignschoolreview.com
Graphic Design School Review Columnist

As you progress down the road of your graphic design career, one of your bread and butter projects will most certainly be Web design. In order to make a splash with your client, you will need to know the characteristics of the best Web site design.

A good Web site is one of the most powerful selling and marketing tools of any company or organization. It is a 24/7 contact point for customers looking for products or information. As a graphic designer, it is paramount that you understand why and how the best Web site designs draw and retain traffic. In doing so, you will be in a better position to provide your clients with the best Web site design for their purposes. Here are some ingredients of the best Web site designs and how they work together to create business opportunities.

Best Web Site Design: Attracting Traffic

• Simple Design. Believe it or not, the best Web design is one that is simple, intuitive, and easy to navigate for visitors.
• Information Packed. Purveyors of information know that the best Web site designs also provide visitors with lots of great information on products and services.
• Call to Action. A call to action should be on every Web page of a business to consumer site, allowing the company to make its best attempt at persuading a potential customer anywhere in the Web site.

Perhaps you have your own ideas for creating the best Web site design. For a unique mixture of art and technology, you should check out the graphic design profession. The U.S. Bureau of Labor Statistics reports a solid outlook for professionals with a graphic design degree.

The Graphic Design Career Up Close

• Employment Options. With a graphic design degree, you can elect to work in a large firm, with a small group, or on a freelance basis.
• Positive Market. Employment for graphic design professionals is expected to grow as fast as the national average through 2014.
• Freelance Benefit. Being a freelance graphic designer allows you to set your own fees and choose the projects that most interest you.

Earn your credentials in graphic design and you will get the instruction that you need to build the best Web sites designs for any client in your stable.

Sources
Graphic Designers, U.S. Bureau of Statistics

About the Author
Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.