Trends in Graphic Art and Design

by Sarah Clark
sarah.clark@graphicdesignschoolreview.com
Graphic Design School Review Columnist

Graphic art and design magazine GDUSA recently reported on the latest trends in graphic design of logos, drawing on information gathered and analyzed by Logolounge.com. Here's a few of the trends they identified.

Buttons

Well-crafted buttons have become particularly popular for computer and electronics companies, including Dell, Netscape, and AOL Web Properties. "It could be that the message is one of empowerment," reports GDUSA, adding that buttons generally help us do something, like turn a gadget on or off.

Orbs

This is also a graphic art design that is often used by hi-tech companies. GDUSA writes that it conveys mystery and the sense that something complicated and extraordinary is going on beyond the round swirl of color and texture.

Dry Brush

"It's a combination of a little chaos and a little control that suggests balance," reports GDUSA about the use of dry brush as a graphic design logo. This method is often used to suggest originality, authenticity, or something made by hand.

Overlays

These graphic art designs have become increasingly easier to craft in recent years, thanks to Adobe Illustrator, which, GDUSA notes, aids the process of assembling colors. This technique was used in the graphic design logo of the 2006 Winter Olympic in Torino.

Splat

These graphic design logos "express a certain chaotic energy," reports GDUSA. The 2006 FIFA Worldcup logo was styled in this manner. These come alive when you look in the details to discover what is beyond a seemingly meaningless splatter.

Glow

You might only be able to use a white background with this technique, but GDUSA says that "it's well worth it." This graphic design logo creates a soothing, soft effect that has been used by such companies as Fairmont Hotels.

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Sources
GDUSA.com

About the Author
Sarah Clark is a freelance writer specializing in education.